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SOPRANO Design Wins 2010 National Telstra Business Awards - AMP Innovation Award

SOPRANO Design, the world's leading provider of enterprise messaging solutions for mobile network operators (MNOs), has been selected as the winner of the coveted 2010 National Telstra Business Awards - AMP Innovation Award.

"Winning the coveted National Telstra Business Award's AMP Innovation Award is a great honour for the SOPRANO team. It is gratifying to be recognised for our dedication to continuous product and service innovation over the last 16 years. This Award coincides with our significant international success with contracts with in the USA, UK, Ireland, Egypt and Jordan." said Richard Favero, CEO of Soprano Design.

"All of the finalists and winners are role models because they have demonstrated that they have vision, resilience, competitive edge and a passion for serving their customers...The owners of these businesses are innovators across a range of sectors and they deserve their success for the contribution that they make to the Australian economy."said Telstra's CEO David Thodey

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News

22-02-2010
Soprano Design joins IBM's SPDE Framework to provide Enterprise SMS & MMS Messaging Solutions to Mobile Operators


Soprano Design leaders in Enterprise SMS and MMS Messaging Solutions today announces the completion of validation for the SOPRANO Mobile Enterprise Messaging Suite (MEMS) into the IBM Service Provider Delivery Environment (SPDE) Framework.

The SOPRANO Mobile Enterprise Messaging Suite (MEMS) provides a unique proposition for Mobile Operators accelerating Enterprise and Business messaging revenue with value-added SMS, MMS and Email messaging applications. Enterprise and Government customers benefit through the automation and streamlining of common business and communication interactions with customers, suppliers and staff.

IBM's Service Provider Delivery Environment (SPDE) framework provides an industry framework based on telecom and IT standards that leverage IBM software products, IBM services and business partner applications such as SOPRANO MEMS to help Mobile Network Operators meet today's market imperatives and exploit emerging opportunities. Through a comprehensive validation process, IBM and its business partners ensure interoperability of applications with the SPDE Framework.

"Mobile Enterprise Messaging is one of the fastest growing revenue segments for Mobile Operators. Soprano's inclusion into IBM's SPDE framework makes it easier for Mobile Operators to acquire and provide value-added SMS and MMS Enterprise Messaging Solutions to their Enterprise and Government customers than ever before." Said Peter Cleary, Product Manager Soprano Design. "Inclusion in the SPDE Framework alongside Motorola, Amdocs and Juniper is recognition of the value that Soprano can provide to mobile operators."

SOPRANO Mobile Enterprise Messaging Suite is available World Wide as an installed and hosted solution. For more information contact sales@soprano.com.au

About Soprano

Mobile Network Operators use Soprano technology to accelerate the revenue from SMS, MMS and email messaging generated by their enterprise and government customers. Soprano technology positions our Mobile Network Operator customers as the leaders in the fastest growing segment in mobile.

The SOPRANO applications capture the experience, innovation and expertise of hundreds of organisations communicating with customers, prospects, staff and suppliers for marketing, staff communications, two-factor authentication and mobile payments. Our validated integration points with leading enterprise WFM CRM, ERP, HR, and Billing systems is our investment to ensure the revenue acceleration and rapid adoption by enterprise and government customers.

With 15 years experience SOPRANO Design counts as its clients leading Mobile Network Operators, financial institutions, government departments, hospitality, logistics and manufacturing organisations. SOPRANO Design is headquartered in Sydney, Australia with offices in Paris, Singapore, Kuala Lumpur and London.

About IBM SPDE

For more information please visit: www.ibm.com/telecom



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